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Why We're Here
Passion

In 1983, a young woman dared to follow her dream: to share with others her love for chocolate. Determined to change the way fine chocolate was perceived and presented, Chantal Coady transformed the stuffy, conservative, commercial norm of chocolate retailing to the inspiring engagement of the senses that such a delectable delight deserved, and through it, has spread the beauty and joy of chocolate far and wide - starting with London!
While many of us now know - and have tasted! - the many flavours and types of chocolate, it wasn't too long ago that chocolate was found as a milk chocolate bar at one end of the spectrum, and rose and violet creams at the other. After selling rose and violet creams in a luxury department store's chocolate section herself, Chantal knew the constraining and joyless environment could simply not express the magic of such chocolate... and decided to change it all.

Chocolate Paradise

Chantal envisaged Rococo to be a chocolate paradise. With friends from art school she painted cherubs and clouds on the ceiling after Botticelli's 'The Birth of Venus' and stippled the walls in a candyfloss pink that matched her hair. A chandelier was made from sugar; gilded mirrors and candelabra were mounted on the walls. Her eighteenth-century-meets-punk style fit into the rebellious vibe of Kings Road and the imagination and sense of fun intoxicated chocolate lovers who, bored with suffocating department store confectionery departments, came on pilgrimages from miles away. One of our early customers was Joanne Harris, and it's even been said that Chantal was an inspiration for her book 'Chocolat!'






Love... Joy... Beauty... and Delicious Chocolate

Nearly three decades, three books (about chocolate of course) and three shops later, Chantal and Rococo are still inspiring many through warm and inviting shops, delicately nuanced flavours and creative, beautiful packaging. In fact, the Academy of Chocolate awarded Chantal and Rococo for 'Changing the Way People Think About Chocolate,' and the Wall Street Journal recognised Chantal as the founder of the 'New British School' of chocolate.
Always intent on using authentic, healthy ingredients (eg a big 'no' to artificial vanilla and hydrogenated vegetable fat) and sourcing fairly, we're proudest of our latest venture, Grococo, the 'home farm' that is supplying its entire harvest of organic Trinitario cocoa beans to make the fine chocolate used in our house blend.
Curious? Plenty more about Grococo in How We Care!

So, come, stay, and break the chocolate mould with us!
We'd love to share our fascinating journey in the amazing world of chocolate.

Watch the interview: Luxury Channel and William Sitwell, Editor of Waitrose Food and Wine, talks to Chantal about the finest chocolate money can buy.