There’s no better a combination for a Valentine’s Day gift than an exquisitely designed, hand-tied bouquet and an elegant box of artisan chocolate truffles. That’s why we were delighted to team up McQueens Flowers for the most romantic day of the year.
McQueens Flowers has been telling stories with flowers and creating beautiful, memorable designs since 1991. They’ve built a reputation around the world for colourful and creative floral creations perfectly matched to every occasion. We share many values with our friends at McQueens, whether that be priding ourselves on using the finest produce and championing quality and craftsmanship, or our British heritage and sense of style. On Valentine’s Day, we were very excited to host McQueens for a one-day floral pop up at our new store in The Royal Exchange, located in the heart of The City.
From a custom-made flower cart, McQueens sold luxurious Valentine’s Day bouquets and loose flower stems. Handmade chocolate boxes and sweet gifts from our new Valentine’s collection were also on sale, and customers were able to pop into our store close by and sample our wider range, including our Seasonal Truffle Collection. These are our most luxurious chocolates, all made by hand using the finest ingredients right here in London.
The partnership also included a beautiful shop window takeover, where McQueens installed a large-scale floral creation both inside and outside our store. Customers were able to enjoy an abundant display of rich red and pink flowers, including roses, peonies and orchids, presented in a giant golden urn that spilled up and through the window.